Marathon, Florida KeysIsland-made designs

Born on the reef.
Worn on the water.

Hats, SPF sun hoodies and beach gear designed in the Keys — for spearfishing mornings, lobster season and every sandbar in between.

Diver wearing an OnBoard Band-It SPF shirt on the water Lobster Snapback with cork brim Retro Palm round beach towel

Shop the island

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Storm Chaser hat
The signature hat

Storm Chaser

Fish-shaped mesh holes, waterproof fabric and a snapback that holds through a wet ride home. Ten colors — pick yours.

Color: Red

Fresh off the boat

Lobster SnapbackAll-cork brim · 5 panel$24.95 Hibiscus HoodieSPF 50+ · ultra cooling$32.95 Retro Palm Round Towel6 ft · sand-resistant$22.95 Rainbowfish Tervis20 oz / 30 oz · slide lidFrom $34.99
Driving the boat in the Teal Palms hoodie
From wood to water

40 years of Keys life, stitched into every design.

Lobster season mornings, spearfishing the reefs, sunsets over the harbor. Every OnBoard Band-It design starts there, drawn right here in Marathon — and built to handle salt, sun and spray.

Clearance
up to 50% off

Last sizes on past styles. When they're gone, they're gone.

For boats, bars & businesses

Your logo, Keys-made.

Custom sublimated shirts and hoodies, in-house embroidery, hats, koozies and promo gear for crews, resorts and charter fleets — designed by us, made from your logo.

SublimationFull-color sun shirts & hoodies
EmbroideryHats & polos, done in-house
HatsTruckers, cork brims, visors
PromoKoozies, towels, cups
Trusted by Keys crews:Two Conchs SportfishingMarlin Bay Resort & MarinaBlackfin ResortCaptain PipsAquarium EncountersPancho's Fuel Dock